Education of any discipline or any level should enrich society socially and culturally. The professional education in India has unfortunately ignored this aspect with the result that we have highly competent professionals with no understanding of social reality or larger concerns of the society we live in. Their ignorance and insensitivity towards issues of critical importance for the masses is too obvious to need elaboration. SIMS does not want to produce competent technicians who are value neutral. Our academic programs will seek to train our course participants committed to the values of liberal democracy which in nutshell means social justice, equality before law, secular belief, constitutional governance, inclusive economic growth and scientific temper. The objective of SIMS is to train professionals working in public domain in media skills whose application will make our country strong and prosperous and put it firmly on the road to speedy development. For this we have to strengthen our democratic structure and build a narrative on the Gandhian philosophy of “Antyodaya se Sarvodaya” and became a modern nation state. Different political or non-political groups may toe their separate lines and may even keep fighting for political gains between themselves but so long as they speak in one voice on need for social harmony, equality before law, distributive justice, inclusive economic growth, respect for the heroes of our freedom struggle, a proper and unbiased sense of history and a scientific temper opposed to obscurantism and superstition it should be fine with media. Media education must prepare future journalists who will clearly stand against feudal, revivalist, anti poor and authoritarian trends in our society and polity.